Catalyst Lists · Field mapping

Reachability is a number, not an adjective.

Every job opens with the audience set down on paper. Gaps are measured and reported, not interpolated. Nothing in the file is there to reach a total.

Count reconciliation

Producing the figure by the same route the final selection takes, so the two cannot disagree.

Address normalisation

Standardising location data before comparison, so one place does not read as several.

Completeness testing

Checking which columns are populated and to what degree, before handover rather than after it.

We are happy to say a job is not worth doing, and we do say so.